User Experience (UX)

The overall experience and process that occurs for users as a consequence of them interacting with a product in a given context. User experience focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.